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Usability is a prerequisite for e-commerce success. If people cannot shop, then the site won't sell a thing. It doesn't matter how cheap the products or services are if people can't find them or if they get stuck on a step in the checkout process.
True, usability does not guarantee success for an e-commerce site. If prices are too high, people won't buy even your product or service if it is easy to navigate the site. But usability is one of the most important determinants for the success of an e-commerce site, especially considering how cheap it is to include basic usability methods in a project.
DCG can assist to present general findings regarding the relation between usability and e-commerce, including the following issues: - The success rate for online browsing tasks.
- Different types of usability guidelines.
- Competitor success rates.
- Budgets for usability in Web projects.
- Compliance with standard web design guidelines.
- How to develop your own domain-specific guidelines.
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