DCG Ecommerce Solutions

Increase your Website Traffic Through Search Engine Optimization

How easy is it for potential customers to find your business online?  If they go to Google and type in your business specialty, is your business at the top of the first search result page?  Is your business anywhere on that first result page?  If you are at the very top then your website is well optimized for the search engines.  If your business is on the first page, but not at the very top, then you have a website with decent search engine optimization (SEO).   However, if you are not listed on that first search results page at all, then you are definately loosing many potential customers.  

Think about times when you have searched for something online.  How many times did you go with an option returned to you on the first search page?  Most of them, right?   This is the whole point of good SEO; it gets your website on that first page and brings you “organic” traffic.  Organic traffic is that which comes from people searching for your keywords and not specifically for your business itself.   Good SEO means that you gain customers without ever directly marketing to them, simply through the search engines on the internet.  

At DeHayes Consulting Group (DCG), our search engine optimization process begins by examining your current website and determining the best SEO solutions for it.   Our technical marketing consultants then use various methods and applications to gather data and create a list of the most useful methods and targeted keywords for your industry.  

DCG's SEO Services Provided by DCG Our Clients Include:

1. Market Advantage Through Organic Search Traffic. The internet marketing advantages of being positioned above competitors on the internet via organic search results pages of the major search engines can change the course of a company's future more than any other available internet marketing opportunity. Our solutions help to maximize market share gains and new business revenues for our organic SEO company clients.  
   
2. Automated Website Submission to Search Engines. To ensure your website; high search engine rankings, it is important to submit your website to each of the major search engines at least once every month.  This submission of your site can be quite time consuming if done manually.  However, we have been able to automate this process for our client; quickly and without issue. 
3. Quality Keyword Analysis. Keyword research and analysis is one of the most important process when trying to increase traffic to your website from search engines. Quality keyword research must precede any serious search engine optimization work, and most include calculations for the keywords which have the best "demand-to-competition" ratio for your business’s future success.   Failing to determine which keywords will increase your volume of targeted visitors will have negative effects on your business, by missing customers that are actually looking for you!
4. Website Optimization. DCG will not only advise on how to best improve your site, but also share advanced analysis that contains detailed information on over 130 parameters for your page. Our optimization process touches upon factors such as general page properties, head and body areas, and off-the-page parameters. Advanced analysis presents exact numbers, i.e. showing you what you have on your page at that moment that is and is not working for your website which has a great influence on your search engine rankings.
   
5. Determination of Potential Link Partners. Search engine algorithms rank link popularity by weighing the relevance and quality of a website. The process of gaining inbound links from quality content improves search rankings and site traffic dramatically.  When working with a client, our link building team establishs both one way and reciprocal links from high-quality sources. These links will increase the overall credibility of your website and improve its overall page rank.
6. Search Engine Rank Analysis. Through our search engine rank analysis, DCG will determine if your web promotional efforts are successful. We have the ability to see which individual web pages requires additional attention to achieve better placement and additional traffic. The rank analysis will chart how search engine positions have changed over a period of time and analyze the causes behind the changes. 
7. Industry Traffic Reports for Major Competitors. At DCG we can analyze competitor traffic from the major Internet Service Providers.  This allows us to gather traffic data at the server level, examine competitor traffic, and even see what keywords your competitors are deriving their traffic from and from which search engines.  The results of this data you can help increase your ranking and keep an eye on your competitors as well.