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9 sure ways to increase your website traffic

Everybody’s looking for that quick fix to increase their traffic.  So is there something out there that’s really fast and effective?  Well, there’s an option of signing up with sites that will most likely scam you  out of your money, or you can implement any of the following tips:

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Truth About Marketing MyOpia PDF Print E-mail
Marketing MyOpiamarketing myopia - Narrow-minded approach to a marketing situation where only short-range goals are considered or where the marketing focuses on only one aspect out of many possible marketing attributes. Because of its shortsightedness, marketing myopia is an inefficient marketing approach

The controversial theory of Marketing MyOpia was first presented by Theodor Levitt in the Harvard Business Review. For many years corporations have become entangled in marketing myopia and have turned to well known consulting companies for help. Levitt often sited rail road companies as being the worst at marketing MyOpia due to their in-ability to work with other types of transportation agencies. The rail road companies could not broader their marketing focus to cover or work with newer means of transportation at the time such as aircrafts. At the same time, Shell, the famous and big petroleum giant tried their hands on nuclear power to get recognized as energy business without success.

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Is Entrepreneurial Enough? PDF Print E-mail

A recent article "About Face" by Robert Kiyosaki  presents some interesting concepts and ideas for companies planning to grow and what to look for in their employees. The article states that many companies have hired entrepreneurial type employees with hidden agendas. Kiyosaki states "Are entrepreneurs born or are they made? I still don't know the answer. But what I do know is that if you're going to grow your business, you need to be careful about who you bring in to do the growing. Entrepreneurs and employees are very different people."

Definition of an Entrepreneur: A person who organizes, operates, and assumes the risk for a business venture.

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Changing and Succeeding PDF Print E-mail

Our Iceberg is MeltingJohn Kotter and Holger Rathgeber have produced a funny little book with great insight and wisdom "Our Iceberg Is Melting". The book reflects that the change process takes time and goes through several different phases. He states that "In a successful change effort and that a mistake made during any phase of the change effort can have a negative impact on the organization" 13. Kotter outlines an eight step process (see process below) with suggestions to help organizations transform.

Kotter’s model is useful for Financial Services and Insurance companies to understand that the change process takes time and is not something that happens overnight. It is essential for managers to understand that the steps needed to support any transformation initiative take place during all phase.

 

 

 

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