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Bank insurance sales have been experiencing noticeable growth over recent years, and the activity performed by banks, that of acquiring insurance agencies, has been fueling this growth. But profitable bank insurance sales require the implementation of rigorous strategic planning methods. Selling insurance products in financial institutions such as banks creates a wide range of opportunities and benefits. However, before these benefits and opportunities become available, a series of steps need to be followed. These include the successful integration of insurance products into the banking environment, evaluating the strategic diversification of insurance products, and so forth.
Probably the most important reasons for generating bank insurance sales are the intense competition between banks, the customers
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