DCG Ecommerce Solutions

Online consumers are becoming less loyal and more technologically savvy. Many people find that shopping online is the most convenient sales channel, using the web as a research tool, transactional platform, and a vehicle to bridge the in-store experience. The challenge in meeting the needs of these “next generation” of online customers will be the driving force behind the success of your e-Commerce operation.

DeHayes Consulting Group (DCG) can prepare the research, analysis, and testing services that can assist e-Commerce leaders to more effectively execute their online retail businesses and meet changing customer needs.  Our strategic planning services empower retailers to be proactive by identifying and improving their current weaknesses to increase online market share.     
Through our engagements, DCG has developed the following goals and methodology components for eCommerce improvement:

Goals:

1. Improve Marketing Sales Efficiencies
2. Increase Marketing ROI
3. Optimize and leverage online processes
4. Enhance user experience
5. Better knowledge into site tendencies and behavior

Methodology Components:

1. Internal Research and Assessments
During this initial phase of client discovery, we will conduct a detailed analysis of our client to properly understand current site performance and positioning.  We utilize standardized assessment models will be utilized to rate the site from both a user experience and operational standpoint, simultaneously identifying gaps in marketing execution.  

2. Competitive & Market Research
Phase two is to provide intelligence from relevant markets and competitors including their vertical standards, practices, and tactics.

3. Optional Testing Services
The third phase concentrates on obtaining actionable information from targeted primary research.  We can obtain knowledge of visitor path trends to provide clarity into purchase obstacles and sets a baseline for improving the existing information architecture.

Search Engine Optimization (SEO) Planning & Consulting

One area of a company’s e-Commerce strategy that frequently gets overlooked is the effectiveness of Search Engine results. How easy is it for potential customers to find you? Our process begins the process of optimization by checking the current status of your company’s website to ensure that the process of optimization can be done as smoothly as possible. Our technical marketing consultant then uses manual and customer research software to gather data and create a list of the most useful and targeted keywords for your industry. We will then present these highly targeted keywords and consult with you to choose the final words. Our staff will consult with you in each step to ensure 100% customer satisfaction.

1. Incremental Organic Traffic
The internet marketing advantages of being positioned above competitors on the organic search results pages of the major search engines can change the course of a company's future more than any other available internet marketing opportunity. Our solutions help to maximize market share gains and new business revenues for our organic SEO company clients.    

2. Site Submission to Search Engines
Site submission should be done every 30 days which is quite time consuming. We are able to automate this process to submit sites to all major search engines which is fast and trouble-free. The days when marketing employees had to spend days and weeks to submit sites to search engines are gone for good.

3. Keyword Analysis
Keyword research and analysis is the first thing to think about when considering increasing traffic from search engines. Keyword research must precede any serious search engine optimization work. Failing to spot which keywords that will increase your volume of targeted visitors will definitely have far-reaching effects on your business.
keyword research will also calculate the terms which have the best demand-to-competition ratio for your future success!

4. Sites Optimization Advice and Analysis    
DCG will not only present advice on improving your site, but also share an advanced analysis that contains detailed information on over 130 parameters on your page that affect your rankings. Optimization advice touches upon factors such as general page properties, head and body areas and off-the-page parameters. Advanced analysis presents exact numbers, i.e. what you have on your page at that moment.

5. Determine Potential Link Partners
Search algorithms rank link popularity in weighing the relevance and quality of a site. The process of gaining inbound links from quality content improves search rankings and site traffic dramatically. When working with a retailer, our link building team looks to establish both one way and reciprocal links from quality sources. These links increase the overall credibility of the site and improves page rank. DCG can build a one way link campaign from web publishers to our business.

6. Search Engine Rank Analysis
Through search engine rank analysis, DCG can determine if your web promotion efforts are a success. We can see which web pages and listings need additional attention to achieve better placement and additional traffic. The analysis will chart how search engine positions have changed over a period of time and analyze reasons for that.

7. Provide Industry Traffic Reports of Major Competitors
At DCG we can analyze competitor traffic from all of the major ISP’s gathering traffic data at the server level, examine competitor traffic, and even see what keywords they are deriving their traffic from and from what search engines.